Value of digital marketing for business lies in the option to select your method of marketing as per your funds & reach a wider audience at a lesser cost. Even a decade back getting your product marketed on the whole for a small business was a task in itself. Most of the pricey models were just out of their reach & they had to resort to small level methods where the undertaking of success was close to negligible.
The digital modes of marketing are customizable & hence much cheaper. If you are trying to make a foray into an already established market you can still make your existence felt by targeting a small base of customers.
The businesses that are using online as the preferred mode of marketing are able to calculate the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads & then subscribers & in the end finally purchasing the service or product. SEO, Social media marketing & Email marketing are methods which have a high conversion rate as they are able to generate a quick & effective communication channel with the consumer.
astonishingly all the traffic that you may get on your website may not be fruitful therefore digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.
After Google mobile first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile as well. This is because that almost all customers have access to a smartphone & most of them even look for products on the same. In many instances, customers have changed their purchase plan & picked up a product from a different br& just because they were convinced that the new product has a much better functionality. The future of digital marketing seems very bright at the moment. However, while brands were previously competing with each other’s advertising strategy now the focus has shifted to a fight against the entire internet. This is the time when brands will have to use different modes & ways to actually delve & make an impact on the customers. Surviving in such cut-throat competition is only possible if you can devise & implement a marketing strategy which portrays your uniqueness & gives the customers a reason to opt for you.