We set up high-tech war rooms which are invariably staffed by data analysts, IT professionals, social media experts and volunteers well acquainted with digital technology. Their job is to devise different strategies to promote a party’s policies to segmented audiences, monitor social media platforms, newspapers and television channels for feedback, get inputs from various sources and prepare counter-strategies in response to what the competitor or people are saying.

The IT cells have been beefed up while Facebook, Twitter, WhatsApp, Instagram, Snapchat are the buzz words these days as memes, GIFs and video messages are put across these digital platforms by political parties, especially to woo the young voter and make sure that the message reaches as wide an audience as possible at the click of a button. ��>